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Top App Ideas For Starting up Your Entrepreneurial Journey in 2021

Top App Ideas For Mobile Apps
Top App Ideas For Starting Up

With over 2.7 million apps on the Google play store and over 1.82 million apps on the Apple store, it is challenging to step into the app market and make a difference. If you are looking forward to disrupting the app market, the first step is to brainstorm around the top app ideas that have the potential to impact your audience.

To begin with, you will need an out-of-the-box app idea with a high-value proposition. You can also choose to reinvent the wheel by replicating an app idea, however, you need to do it in a better way than an existing app (either fix their inconsistencies or introduce new and innovative features).

Let’s take an innovative example. Everyone’s familiar with Rubik’s cube and how challenging it can get to solve the puzzle. To help people easily solve the problem, LLC JamSoft introduced an app called “ASolver.”

You can simply click a few pictures of how your cube looks like and the app will help you solve the puzzle in an easy and non-confusing manner. Now that is called innovation!

To be able to take advantage of this lucrative app market, you need to think differently and solve a prevalent problem for your target audience. To help you through, here’s a blog that will help you give insight into the top app ideas for 2021.

What are the Different Types of Mobile Apps?

Before coming with a new app idea, you also need to decide on the type of app you will be building. 

There are different types of mobile apps that you can consider creating. Some of which include:

Native Apps

A native app is an app where you code differently for iOS and Android operating systems. That is, you create a different app code for Android and a different app code for iOS. 

Hybrid Apps

Hybrid apps are web apps that are built on a native app shell. The code is written with web development languages such as HTML, CSS, and Javascript, which are further embedded in a native app. 

Cross-Platform Apps

A cross-platform app is where the developers create a single app code that holds the capability to run on different operating systems. Here, you need to create different app codes for Android or iOS.

Progressive Web Apps

A progressive web app is a website that acts and behaves similarly to a mobile app with respect to UI. A user does not have to download an app from the app store, instead, they can instantly open the app on the browser and get started. 

Coming to the most crucial question — what are some good app ideas to try in 2021? Let’s scroll down to the next section. 

How and where to scour new app ideas?

With more than 2.5 billion smartphone users and more than 5 million apps available on the app store and play store, we have definitely come a long long way. And this number is increasing with each passing day. Smartphone’s convenience of interacting with the apps have made people fall in love with the ubiquitous technology. And they are always on the lookout for something new that could help solve their problems. With this we also have an answer to the problem which is how to get an app idea? Let’s dive deeper on how to get an app idea and further we would give few examples to solidify our methods to get one.

Look for problems and gaps

In spite of abundant applications available in the app store and play store there are still gaps as one may seem that is needed to be filled. Look for those problems within the app or conduct research on google play and apple store to find if there’s any app that solves the problem you encountered. If not, get one designed and developed.

Imagine the future

What did Apple do to track the fitness and health of their iPhone users?How Uber or Lyft transformed passenger transportation industry? What did Amazon do in e-commerce space? There are many such examples but these should suffice in steering your thought process for getting an app idea and help you create a next big thing that can disrupt the industry.

Brainstorm

Gather along with your friends, colleagues and family members and let them know you want to develop an app and ask for their ideas. Consolidate their App ideas and brainstorm in order to connect them with each other. It could turn out to be something that was never thought of and who knows where this idea could take you.

Redo what’s done

Simply put, look for the apps that exist already and redo them with your own idea. Assessing and evaluating the app would help you refine your idea thereby removing the confusion, doubts you had in the first place. Don’t worry if you are wanting to enter a market that’s already crowded because as the saying goes “for some it is competition and for others, it is an opportunity.” So make the most of it.

Another way of redoing what’s done is by doing a search on the play store and app store and combining two or more apps to produce a single game-changing app.

Coming to the most crucial question — what are some good app ideas to try in 2021? Let’s scroll down to the next section. 

What are the Top App Ideas for your Startup in 2021?

There are a variety of other ways to help you get an idea for your app development and we have tried to make it simpler by jotting down our list of the markets/ideas that are yet to be fully catered and unsatiated.

Fitness Apps

Now that the COVID-19 scare has led to people avoiding gyms, there is a huge demand for fitness-oriented apps to enable workout-from-home. 

An example could be — ClassPass, a fitness class booking application that witnessed a steep rise in popularity amid the lockdown. ClassPass introduced an app and offered free content and sessions for its users. 

As per statistics, they reported a 200% jump in their user base as compared to pre-COVID times. This happened because the regular gym customers not only used and attended the session but also recommended it to their family and friends. 

In other words, the app proved to be a product-market fit where word-of-mouth marketing took charge.

Read Also: ClassPass App: Heterogeneous Evolution between Offline and Digital experiences in Fitness App Industry

Augmented Reality in eCommerce

Augmented reality is one of the trending app ideas that has been disrupting the market like no other. Though it requires heavy investments initially, the ROIs are likely to exponentially increase.

An example here can be the “IKEA catalog app.” It allows buyers to showcase furniture items in the catalog around the room virtually. Or the image recognition apps that allow taking pictures and initiates searching similar items on the web.

Peer-to-Peer Parking Apps

This is an all-new app idea that solves the major problem for the users, i.e., finding a space to park their vehicle in a crowded city. The app allows parking facilities or even homeowners with parking space to rent out parking facilities based on availability. 

The concept is similar to that of Airbnb and that is the reason it is popularly called “Airbnb for Parking.” The idea is lucrative for businesses in crowded vicinities where finding a parking space is a challenging task. 

If you invest in an app idea such as this, you’ll be saving time and also helping reduce the traffic congestions in the cities.

Crowded or Not

Google Maps uses real-time data from millions of customers to provide information about the traffic in the area and the road congestions. Based on this information, a commuter’s time is saved as they take the less crowded way to home/office. 

Now that COVID-19 has led to following social distancing norms, you can work on the idea for checking crowds in pubs/restaurants beforehand. The app can use real-time data and also take inputs from the owners to tap into the app. 

The app will help users check the level of the crowd, based on which they can make decisions to visit the place, postpone it, delay it, or even cancel it. You do not even need a proof of concept for the idea, Google already did that for you.

Itinerary Planning

Itinerary planning is a real need for the wanderlust people. They know what place to explore next, but find it difficult to know what best places to visit based on their interests. To solve this problem, consider introducing an itinerary planning app. 

The app could help filter out places to visit based on interests and their approximate distance from the hotel of Airbnb accommodation. This could be a pro-level app where you can plan your trip entirely and it will be similar to talking to a friend who has already been to the place. 

Seems like the app will save travelers time and make the most of their vacation.

A Barter System App

Let’s rejuvenate the old and traditional barter system technique where individuals can exchange items with each other. The exchange commodity could be a book, a piece of jewelry, a dress, mobile phones, etc. 

The only rule of thumb is — the exchange commodities should hold a similar value. It is a really interesting idea if you come to think about it. 

Let’s say you have a book that you have completed reading and now you plan to read another book that someone else in the app owns and has listed it. You can simply ask them whether they are interested in reading what you just read and exchanging books with them. 

Doesn’t that sound cool?

AI-Enabled Expense Management App

There are plenty of expense management apps on Google play store and Apple store. These apps allow you to track your expenditure over a time period. But, that is so simple!

You can replicate the idea of the app with a twist! Embed artificial intelligence (AI) and machine learning into an expense management app. This way the app will do much more than managing expenses.

For example, the app will analyze the user’s expenditure over time and where they spend the most. The app will then help give out recommendations on how to decrease expenditure, where to invest, and increase savings.

Telemedicine

This app idea is surely gaining traction since COVID-19 restricted people from stepping out from their homes. So why not take advantage of this ubiquitous technology and create an app that allows patients to schedule an appointment with the doctor online and connect in a virtual room to get the treatment. 

When the call ends, you receive a prescription in the form of a pdf and you can also order those medicines online. 

It is around creating an all-in-one app, where:

  • You can consult doctors online
  • Order prescribed medicines
  • Schedule an appointment for your loved ones

In a way, it is about driving digital transformation in healthcare.

Voice Translation

Language barriers have been an ever-prevalent problem in the world. Whether connecting with an overseas client or visiting a foreign land, it can get difficult to communicate if two people cannot speak the same language. 

To solve this problem, you can introduce a voice translation app. A user can simply log in and select the language they will be speaking in and the language they want the conversion in. 

Once they speak, the app will translate it into a different language, which will be understandable by the other person. In its truest sense, this is a great new app idea to break language barriers and bring people together. 

A salesperson can nail the sales and a traveler can understand their way across the city. What could be better?

Graphical Restaurant Reservation System

We all are familiar with a cinema hall booking app or a bus booking app where a graphical representation of the seats allows us to choose and book the seat of our choice. 

What if we follow the same for a restaurant booking app. The idea is worth every dime now that social distancing is mandatory. The app will allow people to book seats in the restaurant beforehand based on where they would like to relish their favorite delicacies. 

The USP of your app — allowing people to book desired seating. If you feel excited about the idea — start exploring mobile app development companies to outsource development work.

Tax Management

Taxes are inevitable but technology has made it easier to manage our skyrocketing finances. So why not succour people to file their taxes  and pay in quick succession.

Artificial Intelligence Powered Bots

Love them or hate them chatbots are bound to develop and stay as they help in automating simple tasks and personalising the experience for the user . They are smarter, responsive and about 80% of the companies are planning to incorporate chatbots by the year 2020. So why not be the first ones to do it?

Book Reviews Finder App

Tired of reading paperback books? Let’s change with the changing scenario. Help people to discover new books, join communities of their likings, follow writers and read reviews. Reading should be made a pleasurable activity and let them explore the unexplored.

Conclusion

These were the top app ideas for 2021 for you! To take one step ahead in the journey to convert the idea into an app, you will have to create:

  • A PoC (Proof of Concept) for validating the technical feasibility of the idea
  • A prototype to visualize the UI/UX flow of the app
  • An MVP (Minimum Viable Product) to create a basic and a launchable version of the app to validate product-market fit

Take on the journey from idea generation to its conceptualization — why miss on the chance to be the owner of a million-dollar app.

How Restaurants and Malls Should Rebuild Customer Trust In The Post-COVID World Using Mobile Apps

Mobile app for restaurants and malls
Mobile Apps for restaurants and malls

The Covid19 pandemic has resulted in businesses worldwide embracing digital transformation technologies and services. Digital transformation is the estimated future with the integration of digital technologies in all areas of a business. It will lead to improved operational processes as well as more value delivery to customers. With the increasing use of smartphones, one can leverage the Mobile Apps for Restaurants & Malls to Rebuild Customers Trust. In the post COVID world, this enables a more agile and intelligent way of doing business. To do so, one can use technologies such as advanced analytics and artificial intelligence (AI). The global digital transformation market has been growing rapidly with an estimate to be worth 2.3 trillion U.S. dollars by 2023.

Food industry and retail personnel find it difficult to work from home, causing them devising plans to reopen stores. This will happen while adhering to their local health guidelines. Maintaining distance, disposable gloves, having to sanitize hands, wear masks, temperature checks are few of the many protocols put in place to ensure the safety of the customers.

E-commerce and retail Business in the past few months have experienced an increase in popularity. Restaurants, bars, and malls are closed down with people staying home and everything has come to halt. But, with gradual unlocking and everything restoring to normal, businesses must focus on the 4Ss. Safety of Employees and Customers, Securing Supply of Employees, Sourcing the Right Inventory, and Securing the trust of the shopper. Restaurants & malls can adapt to mobile technology to deepen consumer loyalty and jumpstart sales. Retailers must go above and beyond to formulate safe shopping experiences that build trust with their customers, all while fulfilling orders effectively. Here are ways for Restaurants & Malls to leverage Mobile Technology and earn customers’ trust.

QR Code

mobile-apps-for-restaurants-and-malls

Barcodes have been in use decades, evolving into a newer version of popularly known as the QR code. Reason being, it is intuitive and has the capacity to hold a lot of data as compared to generic barcodes. Faster and much more reliable than legacy bar code, QR stands for the quick response. To use the QR Code, customers simply need to scan the code using their smartphone. Doing this they will immediately get the information encompassed in the image.

More and more countries are starting to implement QR codes in their fight against the coronavirus. The use of QR codes as a contactless way of interacting with the population to fight coronavirus. It is gaining recognition across industries proving it’s effectiveness while being cost-effective. Technology now plays a critical role in containing the pandemic. QR codes in Mobile Apps for Restaurants & Malls are at the front line fighting the coronavirus. 

Contactless QR Code Menu at Restaurants

QR Code can be used to reduce contact. Restaurants owners can upload their current menu in the PDF and convert it into a contactless QR Code menu. This can prove to be beneficial for in-house dining. QR code usage reduces the need for touch screens or the customer’s need to touch the same menu hence. Thus, avoiding the coronavirus to spread further. Public venues can reduce the manipulation of objects by digitizing them, saving restaurants the trouble of printing up disposable menus.

QR codes and innovative contactless menus make the customer realize that times are not the same as before. Customers will surely compare and realise that the restaurant has innovated to meet customer needs based on current times. The fact that the restaurant has innovated to ensure much possible safety with the customer’s food, will make customers feel more comfortable and establishes trust.

Contactless Payments through Mobile Apps for Restaurants and Malls

On 3rd March, the World Health Organization asked people globally to go for cashless payments amidst the crisis. Digital, contactless payments are the new normal post-COVID-19 for businesses and enterprises to operate with.

A survey was held among Indians on “The impact of the COVID-19 and its consequent lockdown”. According to results, about 33% said they used digital payments more than before while 9% made online payments exclusively.

To promote contactless payment various eCommerce platforms and delivery apps have disabled the option of cash on delivery (COD). Customers can pay using credit or debit cards, UPI, net banking, e-wallets, etc.

Scanning a QR Code is another growing popular means of contactless payment. About 87% of U.S. shoppers now prefer to shop in stores with touchless options. Using location data mobile apps for restaurants & malls can service customer payment methods, once they’re in-store for a smoother, faster checkout.

To shun the transmission of the virus, contactless payments are widely being encouraged in the food industry. For example – KFC is using drive-thru extender payment pads to further limit contact between consumers and employees. As much as guests don’t want to hand over cards/cash to restaurant workers, the same is true of employees dealing with multiple consumers throughout a day. Even at its current state, the introduction and integration of contactless payment have become a definite way to increase user retention in payment apps.

Order Ahead Apps and Enhanced Order Pickup

Food places and brands around the globe have adopted different business models because of COVID-19. Order Ahead Strategy is one such million-dollar model with a promising head start. It has the potential to bring about positive changes to the dimension of the food and retail business. 

mobile-apps-for-restaurants-and-malls

According to recent statistics, Order Ahead Apps and Enhanced Order Pickup have emerged to be the need of the hour.

About 50% of Gen Z customers were willing to try out a new restaurant if the curbside was an option. 

80% of respondents of a study say they experience fear or anxiety walking into a store or restaurant in the present times.

88% of respondents of a study said they believe a drive-thru with four cars or more was a long line. Therefore they would prefer to order ahead while self picking up any order. 

53% of consumers are downloading and using more apps to reduce interaction/contact with on-site staff. 

People have visited the drive-thru more often after and amid the outbreak of the virus. According to report Gen Z trust drive-thru the most amid health and safety concerns related to COVID-19.

Solving problems like lack of time, space, and shortage of funds to invest in a third party for maximum reach of the business. This direct brand to the customer workflow of an order-ahead app has proven to be beneficial to both parties. With no third-party intervention, the benefits directly pass to the customers. Also not require the sharing of a user’s information for delivery purposes. Hence the data of the customers remain safe and secure. Order ahead app is the one true solution to the problems and shortcomings of customers and eating places and retail stores respectively.

Personalized Experiences through Mobile Apps for Restaurants and Malls with Alert on Capacity, Safety Info, and Tracking

In the Post- Covid-19 world, shopping in the mall is now a different experience. As malls and restaurants start unlocking post-Covid-19, safety measures are being taken up to ensure safety. Restaurants and Malls can opt and develop apps act like malls pass on a customer’s phone. This will enable security guards to help customers check-in and check-out. The app will also track their body temperature during their visit. You can also devise special wearable devices to do the same for the staff.

mobile-apps-for-restaurants-and-malls

Usage of relevant mobile apps for restaurants and malls to serve consumers with content and information based on their location is another way to personalize the experience for a customer. This will not only help speed up the shopping experience but also minimize crowds.

For example, when a shopper steps in-store, their app may change to display loyalty program information. The app will also showcase other vital information, like safety protocols, to keep shoppers informed. A retailer can also send a push notification to their customers when their capacity is full. Once the store is vacant again, an alert will be shown on the app. The notification suggests customers when it’s safe to go in.

On reaching the mall, customers will need to scan a QR code on an app, verified through a one-time password. This allows the mall to track the visitor’s movement and ensure a history of their visit. The online tracking also informs and directs customers to leave a particular store to maintain the norm of social distancing. The app will also let you pay digitally, ensuring contactless payment.

Conclusion

As stores reopen, mobile technology is becoming a trusted resource for consumers. It is feasible and helps them with the experience of socially distant shopping during the pandemic. A solid digital app experience will give brands and restaurants a channel to engage with customers and battle their concerns. Doing so, they can take appropriate additional steps to make them feel safe, and win back their lost trust. Smart and relevant communications powered by location data show empathy and will play a key role in regaining customer confidence.

Yati Labs, as a mobile app development company, understands that the combination of the pandemic and apps is necessary for business survival. Unlike physical measures like masks and usage of sanitizer, the implementation of mobile technology in our day to day life is a promising change that is here to stay.

Mobile Apps have helped some business successfully thrive during the pandemic. At Yati Labs, we could help you design, develop and launch an app that suits your need. Incorporated with all possible contactless features to provide a smooth hassle-free experience to the customers. We work closely with our clients to define, design and develop transformative user experiences.  To reach out to us, you can easily book a free consultation with our business experts. We look forward to discussing the future with you

OTT Apps : The New Era of Video Streaming with Social Media Components

OTT Apps

The acronym OTT stands for Over-the-top. This convenient shortened little term focuses on the new delivery method of film and TV content over the Internet, done without the need for traditional cable or satellite pay-TV services. OTT apps offer a wide diversity of content thus creating an immersive and engaging experience for consumers. Due to this, there has been a remarkable shift in the media consumption behaviour and pattern of the consumer. The last few years have witnessed an acceleration in this shift.

Ott Apps

The rise of Over-The-Top platforms has changed how we create, distribute, and consume content. In the terms of the larger Media and Entertainment industry, OTT has a proven transformative impact. Revenue from OTT media is expected to reach 158.84 billion dollars by 2024. This is approximately more than double generated in 2018 that was 67.8 billion dollars. This service has been a witness to massive growth over the eight years. Revenues saw exponential growth from 6.1 billion dollars in 2010 to over ten times that amount in 2018. The ‘Over the top’ (OTT) video consumption has rapidly evolved globally over the last year.

According to an EY and FICCI report, titled ‘Billion Screens of Opportunity’, the OTT sector in India grew by 59%. From ₹13.5 billion in 2018 OTT sector is expected to hit ₹24 billion by 2021. With data availability and affordability of owning a smartphone, has resulted in growth in OTT consumption. India today tops the world in data usage at 9.8 GB per month. Nearly 3 hours a day being spent on their smartphones. Almost more than 30% of this time is spent on entertainment. OTT platforms have been constantly trying to create compelling content for consumers at price points that provide value.

‘Billion Screens of Opportunity’ – Introducing Social Media Components in OTT Apps

OTT APPS

Social Media Apps have gone from being an entertaining extra to a fully integrated part of our daily life. More than half of the world now uses social media apps. Cheap data plans, affordable handsets, the increasing popularity of video services, and 4G networks have helped average data consumption per user in India to grow in terms of data consumption. Social media app users are now spending an average of 2 hours and 24 minutes per day multi-networking across an average of 8 social networks and messaging apps. What was once seen as a communications channel between friends now is a multi-billion dollar platforms. Astonishingly, this platform has an incredible influence on people’s lives. 4.57 billion people around the world now use the internet. Among this 346 million new users have come online within the last 12 months.

Video consumption has been on the rise with a spurt in the number of OTT apps like Netflix, Amazon Prime Video, and other regional content platforms. Players are adopting aggressive distribution and pricing strategies, including sachet pricing and mobile-only packs. Even marketers know intuitively that the right type of visuals and videos are more effective in gaining engagement overall social media apps. The OTT services explosion has led to the emergence of distinct patterns of content consumption over the past few years. Content consumption has become rampant outside the house and went beyond the traditional television sets. The last two years have seen the rise of OTT apps as a medium of entertainment stupendously. In the fiscal year 2019, the revenue from subscriptions for OTT video platforms across India amounted to approximately twelve billion Indian rupees.

The Future Blend – FLYX, RAVE and Teleparty

Industry estimates indicated that OTT viewers spend an average of 24 minutes per session deciding what to watch. With more streaming services and content in the pipeline, the hassle is only predicted to increase. Discovering the right kind of content that suits your taste and choice has been an issue with consumers. The survey finds that amid so many options, consumers prefer to discover new content based on recommendations. 53% of consumers primarily discover new content based on recommendations from friends and family. Only 21% make the choice based on suggestions from the platform itself.

Acknowledging and addressing this issue entrepreneur Shashank Singh and Mayank Mishra came up with an idea for a unique app called FLYX. Another innovative approach to the amalgamation of social media and the OTT apps was introduced by Michael Pazaratz through his app called Rave. The year 2020 forced even the most popular OTT apps like Netflix, Disney Plus, Hulu and HBO to adapt to the demands of the users thus launching, Teleparty. Let’s review the development of these OTT platforms defining the new era of Video Streaming with Social Media Components.

FLYX

FLYX is the first streaming social network. It helps its users discover what to watch and where to watch movies. The algorithm is designed5 to recommend shows depending upon the trending list, friend’s suggestions and user watch history.

It is a cross-platform aggregator of OTT content on top of a streaming social network that helps viewers engagingly discover shows and movies from 100+ streaming providers including Netflix, Amazon Prime, Disney Plus, Hulu, iTunes, Quibi, Apple TV+, HBO, Fandango, CBS, NBC, and many more.

FLYX connects you with your friends and family and uses your taste to recommend content from your favorite providers. FLYX’s unique algorithm provides quick and targeted recommendations by weighing users’ viewing tastes as well as suggestions offered by their peers and content on social media. New York-based startup, FLYX wants to make decision-making easier and faster for viewers. This streaming-focused social network pulls content from 100+ OTT apps. FLYX aims to eliminate the requirement of googling for suggestions. The idea is to deliver a service that easily allows for discovering trending content. FLYX believes this will help to keep consumers updated with the latest, valuable content as per various social media platforms.

Features of FLYX

Users of the app can create fun stories about their favourite shows or can ask questions over the platform. They can let their friends know what they are watching in much fun and creative manner. App users can also post these fun stories to their Instagram and Snapchat accounts too. FLYX allows its users to watch and share trailers with their friends. One can also post trailers on their social networks.

FLYX users can create their watchlist on the go and add movies and shows in one central place regardless of where they are available. The app helps the audience connect with their friends to get recommendations based on what they are watching.

FLYX  has recently introduced a Share List feature. The feature will enable users to share recommendations of movies and shows with their friends and family and across social media platforms in real-time, according to a release. The feature is available for both Android and iOS users. Users can create a share list by selecting their favourite movies and shows, giving it a unique name, and then share it in their groups. Users can share these lists on FLYX or any other social platform such as Instagram, Snapchat, Facebook, and Twitter. With the Share list, users can drop comments, tag their friends, add more movies or shows, and even use hashtags on their posts. FLYX in its beta version has already done justice to its motto of – Stop Searching, Start Watching.

RAVE

The Rave app lets you stream videos from Netflix, YouTube, and other sites along with your friends from your phone or tablet. Rave syncs up what you’re watching so your group chat can message and voice chat with each other while whatever’s playing unfolds on your screen.

According to the creators of RAVE,

“Rave combines the most popular mobile activities: watching videos, text messaging, and talking over VoIP. It’s the world’s first multimedia messenger app that allows users to watch their favourite videos in perfect sync. All this can be done while simultaneously socializing with friends in real-time. Powered by a millisecond-precise synchronization engine, Rave can transform a collection of phones into a speaker system, or power international karaoke parties.”

Rave is based on the concept of bringing people together around the media they love. The form of media may vary from binging Netflix together or listening to music with friends. Creators of RAVE believe experiences are better when shared. Focusing on our habit of texting, this app lets users chat by voice while enjoying content from YouTube, Netflix, Vimeo, Reddit, Google Drive, etc. The ability to combine your phones to create an instant speaker system has made it so popular among youngsters at the party. Like any other social media app, RAVE also focuses on connecting users with friends and people afar. One can watch movies and shows with their friends or join public raves and meet people from around the world. Rave is a media app like no other, seamlessly connecting users on iOS and Android because together is the new alone.

Teleparty

ott-apps-defining-the-new-era-of-video-streaming-with-social-media-components

Teleparty  (formerly Netflix Party) is a new free tool introduced by Google Chrome considering the extended lockdowns and the current state of the economy. Any user with their own Netflix account can install the Teleparty chrome extension on their desktop or laptop devices. With social distancing being advised profusely such OTT advancement seems to be the next normal for the world of entertainment. 

The extension allows users to stream movies and TV shows together with their friends on the OTT platform. Teleparty party allows anyone who joins the party to pause, play, fast forward and rewind the movies, so everyone is always on the same time frame. It also allows members of the group to chat and discuss a movie or a show that they are watching together in a side chat bar. The Google extension lets users socialise by watching movies and TV shows together online. Teleparty believes in expanding the horizon to deliver a fun, relaxing experience that is beyond the realm of Netflix.

Insight into an MVP of OTT Apps

OTT Apps have started a revolution by allowing you to instantly stream the videos. In the age of Netflix, this on-demand environment the bar for video streaming have been raised high. OTT in itself has managed to grab the utmost attention of users, developers and authorities who understand it’s true potential. OTT industry is estimated to grow into a 120 billion dollar industry by 2020. The growing attraction of people towards multiscreen is bound to impact the market in the coming years. Many screen users who have invested in OTT apps have seen a 20% to 30% Increase in their audience and revenue in short time frames. This majorly happened because they took themselves out of a small desktop-only market into a much bigger OTT market by developing mobile apps. 

Broadening this whatever, whenever and wherever experience, developers today have an opportunity to develop a significant application along with a business model. Integrating components of live streaming and social networking apps can transform users video streaming experience and would prove to be a significant shift in mindset and approach. As the video service market becomes increasingly competitive, the secret of a successful video service offering is to remain flexible. Establishing a successful business depends on adjusting in line with changing consumer expectations and market conditions. To do this, it is wise to take a core approach and redefine it by user desiring product.

OTT Apps Supported Devices

OTT Apps

The ability to watch content as per your convenience on your desired screen is what gained OTT the initial fame. An Internet connection and a compatible hardware device are all that users need today to access and stream desired video content.

  1. Mobile and Tablets: Downloading OTT apps from App or Play Store on your device to stream on-the-go.
  2. Desktop: Accessing OTT video content from desktop-based apps or web browsers.
  3. Smart TVs: Examples for such include PlayStation,  Chromecast, Xbox, Apple TV’s, SmartTV’s, FireStick and MORE. Smart TVs are what we truly consider true OTT devices.

Features in your OTT Apps with Social Media Component

Signing Up

An easy signup option, through social media account like Facebook, Instagram etc. This allows the app to discover trending content and provides quick and targeted recommendations. All this is done by weighing users’ viewing tastes and suggestions offered by their peers and content on social media. 

Search

 Ability to search particular content without having to stream aimlessly. This improves the efficiency of the app by saving time.  It is must-have for OTT Apps. The option may offer the ability to filter and segregate options as per the need of the user. 

User Profile

This feature of the OTT apps that will connect with the user elegantly by managing their content and information.  It will deal with keeping the track of the watch history and the preferred payment and multiple screens in the app option. OTT Apps with Social Media Components may also integrate the ability to form groups within the app itself.

Watchlist

Every OTT application should have the Watchlist functionality. It is similar to a “Wishlist” option on a shopping app or “Watch Later” option on YouTube. Users can just separate and make a list of videos they wish to watch later.  

Push Notification

This part of the application would follow up on the video the user is watching. It will send a push notification if there is any update regarding the watched or similar content.

Multilingual Content

OTT players are witnessing a high demand for content in local/regional languages. In a country like India where more than 121 languages been spoken, regional content can bring in a vast amount of app users. According to industry estimates, 75% of new internet users will be from rural India and these users will consume data in local languages by 2020. 

Easy Share

The feature will enable users to share recommendations of movies and shows through various messaging apps. They can also share what they are watching with their friends and family across social media platforms in real-time.

OTT Apps – Stop Searching, Start Watching.

A modern-day saying suggests, “The true power of social media is influence.”

ott-apps-defining-the-new-era-of-video-streaming-with-social-media-components

Incorporating and encouraging Social media engagement has a prominent impact on the way people consume content. OTT platform that provides hassle-free integration of social media sites will quickly make a place for itself as an easier way to view content. Integrating all major social media platforms provides scope for more engagement with viewers. Social media sites have a vast number of potential consumers that can easily be introduced to the world of online video streaming platforms along with human interaction. OTT apps can allow consumers to sign up on their app/platform using the credentials of their Facebook, Instagram, Google, or any other social media accounts. This provides simpler and faster access to your audio/video streaming content.

The young audience loves this ease when it comes to entertainment. Viewers, especially the youth, expect the same kind of interaction and feel of a community that they experience in other social media activities. With a saturated content market, Streaming Entertainment Provider needs to use social media to your advantage to grow.

Social Media Apps alongside OTT Apps will thrive by establishing themselves as the Hybrid Advancement within the Online Streaming World. To establish such a popular monetized app within the market one needs to understand the Philosophy On Building a Social Media Apps. The start of an established app begins with one unique idea and well- thought business model. YatiLabs excels in executing their client’s complex ideas with ease and elegance. We work closely with our clients to define, design and develop transformative user experiences.  To reach out to us, you can easily book a free consultation with our business experts. We look forward to discussing the future with you.